Google as busy as ever: Digital Roundup August 2022 | Pixel Kicks | Digital Agency Manchester

Google as busy as ever: Digital Roundup August 2022

3 mins read

LAST UPDATED 29th September 2023

PUBLISHED 31st August 2022

Device bids adjustments on Google Ads

Keeping up to date with the latest news in a dynamic and ever-changing industry can be tough work, but fear not, our Digital Roundup listicles curate the need-to-know information from across the month.

Let’s jump straight into ten key happenings from August 2022.

  1. TikTok adds shopping features
  2. Hello, WordPress 6.0.1
  3. Google My Business halts mobile account changes
  4. WhatsApp for Windows
  5. Google announces ‘helpful content update’
  6. Twitter is developing a Reply filter

Tiktok adds shopping features

The internet’s fastest growing social media platform is pushing to enhance its native ecommerce features, making it easier for creators and advertisers to market their products through the platform. August saw the rollout of the Shopping Ads suite, which includes three capabilities.

  • Video Shopping Ads: Allowing advertisers to create shoppable videos for display on the For You page.
  • Catalogue Listing Ads: Allow advertisers to promote product catalogs at scale with new placements across TikTok.
  • Live Shopping Ads: Designed to promote live shopping streams.

The new advertising formats are accessible in TikTok Ads manager through buying objective ‘Product Sales.’ 

WordPress 6.0.1

WordPress launched 6.0 in May 2022 and July-August saw the rollout of the first update for the latest version. 43.2% of the internet’s websites use WordPress as their CMS, so with any update there will be a scramble to ensure that it is handled correctly, as updates can cause problems from time to time.

4.0.1 focused on maintenance updates. 13 bug fixes in Core and 18 bug fixes for the block editor are noted in the patch notes.

google business profile

Google My Business halts mobile account changes

The Google My Business mobile app will no longer support you in making account changes, or, well, anything for that matter. Changes will need to be made from their web portal, which is somewhat of a limiting factor.

This comes as expected news. When Google rebranded to Google Business Profile last November it was explained that the mobile application would be retired.

WhatsApp for Windows

WhatsApp have revealed a new app for Windows users, one that has been completely rebuilt from the ground up using native Windows technologies (the previous application used web-based Electron technology, and was getting a little slow, if we say so ourselves!)

WhatsApp for Windows is now open to all users and boasts a couple of new features. Along with a newly designed interface, users can now send and receive messages even if their phone is offline.

google mobile first indexing

Google announces ‘helpful content update’

Google has confirmed that their helpful content update began rolling out on August 25, and that it will take up to two weeks to complete.

The update aims to push content written for the user, and devalue content written primarily for SEO purposes.

Unlike the recent product review update, which targets specific kinds of pages, the helpful content update is sitewide. That means it has the potential to impact all pages.

Twitter is developing a Reply filter

Twitter’s currently developing a new ‘Reply filter’ option, which would enable users to reduce their exposure to tweets that include ‘potentially harmful or offensive language’ as identified by Twitter’s detection systems.

Ethical marketing practises

20th May 2024

ethical marketing tactics

Tips for creating compelling content

14th May 2024

Jamie and Emma

SEO Trends to hop on in 2024

21st February 2024

seo trends 2024

How to identify a toxic domain and fix SEO problems arising from it

7th December 2023

Avaris Ebike | How to identify a toxic domain name | SEO case study