Keeping up to date with the latest news in a dynamic and ever-changing industry can be tough work, but fear not, our Digital Roundup listicles curate the need-to-know information from across the month.
Let’s jump straight into ten key happenings from August 2022.
- TikTok adds shopping features
- Hello, WordPress 6.0.1
- Google My Business halts mobile account changes
- WhatsApp for Windows
- Google announces ‘helpful content update’
- Twitter is developing a Reply filter
Tiktok adds shopping features
The internet’s fastest growing social media platform is pushing to enhance its native ecommerce features, making it easier for creators and advertisers to market their products through the platform. August saw the rollout of the Shopping Ads suite, which includes three capabilities.
- Video Shopping Ads: Allowing advertisers to create shoppable videos for display on the For You page.
- Catalogue Listing Ads: Allow advertisers to promote product catalogs at scale with new placements across TikTok.
- Live Shopping Ads: Designed to promote live shopping streams.
The new advertising formats are accessible in TikTok Ads manager through buying objective ‘Product Sales.’
WordPress launched 6.0 in May 2022 and July-August saw the rollout of the first update for the latest version. 43.2% of the internet’s websites use WordPress as their CMS, so with any update there will be a scramble to ensure that it is handled correctly, as updates can cause problems from time to time.
Google My Business halts mobile account changes
The Google My Business mobile app will no longer support you in making account changes, or, well, anything for that matter. Changes will need to be made from their web portal, which is somewhat of a limiting factor.
This comes as expected news. When Google rebranded to Google Business Profile last November it was explained that the mobile application would be retired.
WhatsApp for Windows
WhatsApp have revealed a new app for Windows users, one that has been completely rebuilt from the ground up using native Windows technologies (the previous application used web-based Electron technology, and was getting a little slow, if we say so ourselves!)
WhatsApp for Windows is now open to all users and boasts a couple of new features. Along with a newly designed interface, users can now send and receive messages even if their phone is offline.
Google announces ‘helpful content update’
Google has confirmed that their helpful content update began rolling out on August 25, and that it will take up to two weeks to complete.
The update aims to push content written for the user, and devalue content written primarily for SEO purposes.
Unlike the recent product review update, which targets specific kinds of pages, the helpful content update is sitewide. That means it has the potential to impact all pages.
Twitter is developing a Reply filter
Twitter’s currently developing a new ‘Reply filter’ option, which would enable users to reduce their exposure to tweets that include ‘potentially harmful or offensive language’ as identified by Twitter’s detection systems.
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