We are a Google-partnered SEO agency in Manchester
Latest data suggests there’s a 93% chance your next customer’s online experience will begin on a search engine. So, low Google rankings will lead to missed opportunities.
Whether you’re looking to dominate rankings in Manchester, the north west or across United Kingdom, an effective SEO strategy will increase your search visibility and drive valuable traffic to your website. Read on to find out how our Manchester SEO team can help your business do just that.
Bespoke SEO strategies tailored to you
Tried and tested, our results-driven approach to SEO has been refined over many years. Our team of SEO experts have the knowledge and skills needed to build the online presence of any business big or small, and have been delivering long-term results to Manchester businesses for over five years.
No two campaigns are the same. We take the time to get to know you. We research, we listen and we learn so that we can devise a strategic plan tailored specifically for you, to improve your SEO and your Google rankings.Get In Touch
Manchester based search engine experts
Whether you’re looking to dominate a local market or improve your SEO within a highly competitive eCommerce space, we can help. We stay up to date with the latest industry updates: from changes in Google algorithms to updates in mobile indexing, we make sure that we’re ahead of the game and can deliver the most effective and efficient campaigns possible.
How do you increase Google rankings?
Appearing on page one of Google SERP’s is where every brand and business wants to be, as that’s what drives results.
Unfortunately, it’s not as simple as stuffing pages with keywords and waiting for Google to do its thing – in fact, that can do more harm than good. The only way to climb search engine rankings is through a well-refined, strategically planned SEO campaign which covers all best practices.
Our team combines technical expertise with creative thinking to ensure that we deliver an all-encompassing SEO campaign designed for your website.
We don’t do quick fixes, but instead focus on engineering your website and carefully curating content that will not only get you where you want to be, but will help you stay there long-term.Get in touch
Why choose us as your Manchester SEO agency?
Being based in Manchester, we are strategically placed in the United Kingdom’s thriving digital epicentre. Our city houses some of the nation’s most respected and revered creative and technical agencies, and we are part of a Mancunian culture that goes above and beyond to deliver SEO results.
We’re proud to have assisted so many north west businesses over the years, but rest assured that no matter where you’re based, working with a Manchester SEO company will be as effective as if we were given a desk in your office. The world has never been more connected, and our experience in SEO has been built through working and learning with clients across the UK, Ireland and Europe.
While each campaign is built from the ground up, tailored towards our clients’ individual goals and objectives, the foundations remain the same no matter where you’re based. Our key processes are the main structure of any strategy, proven to deliver success in terms of increased rankings, website traffic, lead generation and ultimately a high ROI.
Every campaign starts with an in-depth SEO site audit. This is a crucial starting point that enables us to see where you’re at with your current strategy and analyse opportunities for optimisation and growth.
It’s at this point where we’ll also be able to identify any critical issues with your website, and fix anything that needs to be addressed immediately.
We want to get you ahead of the competition as much as you do, so conducting thorough competitor analysis is a must. We’ll identify both competitors that rank highly in Google for the search terms you’re aiming for, and also competitors that you are competing with across other platforms.
By gathering smart data on your competitors, we can identify where they’re focusing their marketing efforts and dial into their most successful SEO practices. Closely monitoring this can uncover a wave of opportunities for us to pursue, ensuring that you’re not left behind.
There is more to keyword research than simply picking out search terms that you want to rank for and optimising your website accordingly. Our methodological approach sees us get familiar with your industry and identify your most promising targets.
We focus on what the customer is looking for, which allows us to create unique, relevant content tailored towards naturally building up your brand and organic rankings. All keywords are tracked and monitored so that we can regularly make improvements and optimise in-line with your audience’s needs and website performance.
A well optimised website is the key to success. Based on our keyword research, we’ll optimise your entire website from metadata and headings, right through to internal linking, URL structure and everything in between.
Content and SEO go hand-in-hand. Writing great content is at the forefront of every campaign we manage, because we understand the undeniable value it adds to every SEO strategy.
Content is what brings users to your site and if that content is engaging, informative and relevant, it makes them stick around to find out more. Our creative writing team produce blogs and pages that are all of the above, ensuring each piece is fully optimised and geared towards targeting priority keywords.
As your content and audience grows, Google recognises the authority of your website and increases rankings accordingly.
Link Building Strategies
Second only to content, backlinks are a fundamental part of strengthening a websites domain and influencing rankings. That is, if you take the correct approach – ours being, quality over quantity.
We focus on creating link building strategies that generate high quality, relevant links from external websites without being too overly optimised or unnatural. Over time, this creates a strong backlink profile, increasing the authority of your website and its visibility as a result.
Ongoing Monthly Reporting
Any SEO campaign would be deemed useless without tracking the results. It’s important to us that our clients are updated on everything we’re doing, and how it’s progressing.
Each client receives monthly reports with accurate data on each key SEO metric, alongside detailed analysis of each progression. We prioritise being completely honest and transparent with all of our clients, which is why our reports will always show a full breakdown of the work that has been done and the results that it’s generating.
What is SEO?
Search Engine Optimisation is the process of improving a websites’ position on search engines, in order to make it easier to find when searching for relevant keywords and queries.
Organic search is the best way for people to discover and access online content, so a solid SEO strategy is essential for improving the amount and quality of traffic to your website.
How does SEO work?
Search engines such as Google use complex algorithms to help organise and rank websites. These algorithms look at a wide range of different factors to help decide the order
The ultimate goal is to make searchers happy with the results they find in the search engine results pages (SERPs), so Google generally rewards high quality websites over others.
To have a successful and high ranking website, you need to ensure that your content is the most relevant result for a specific search, and also that your site is seen as trustworthy.
Why doesn't my website rank higher on Google?
There could be a number of different reasons why your website isn’t ranking higher, with some of the most common problems shown below:
- Your site is new and as such isn’t indexed or ranked high enough by Google yet.
- Your content doesn’t match the intent of the search, or lacks in-depth information.
- Your site isn’t mobile optimised, or serves a negative experience to users
- Your site is blocking search engines from indexing or crawling it
- Your site doesn’t have enough backlinks from other websites.
- Your site has received a penalty from Google or other search engines
General strategies for improving rankings include creating high-quality content, monitoring and improving your site’s technical health, gaining backlinks from other sites to your site, and increasing your website’s mobile friendliness.
How long will it take for my website to rank higher on Google?
Good SEO takes time, so don’t expect your newly launched website to rank overnight for a competitive short-tail keyword.
A common answer however is that it typically takes between six months and one year for an effective SEO strategy to make positive changes. This however is based on the competitiveness of your target keywords and the starting strength of your website, amongst other factors.
Local and longer-tail keywords can take less time to start ranking for, but a strategy based around the basics of creating high quality content and building regular backlinks is always the most effective.
What are the most important Google ranking factors?
The most common ranking factors accepted by those in the industry are typically:
- High quality content
- Search intent
According to recent studies, important additional ranking factors are:
- Amount of time spent on site
- Website structure
- Length of content
- Website loading speed
- Mobile friendliness
Sites that give a user a pleasant and helpful browsing experience with plenty of relevant information generally rank the highest.
Here's a case study for more detail
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