Perky Blenders: Shopify development, CRO and creative content

Perky Blenders is a specialty coffee roaster based in London, known for its bold, playful brand and a loyal following built through its subscription box service. Alongside their five London stores and growing wholesale base, their Shopify store and subscription offering are central to how customers discover and keep coming back to the brand.

The challenge

Perky Blenders came to us with a Shopify store that was starting to hold the brand back rather than support it. The existing theme was dated, product pages weren’t doing enough to convert browsers into buyers, and the Recharge subscription flow – arguably the most important part of their ecommerce funnel – had friction that was likely costing them recurring revenue.

At the same time, the brand needed content that matched its bold, coffee-obsessed personality across paid social, to keep bringing new subscribers into that funnel in the first place.

We worked with Perky Blenders across both fronts: rebuilding the commercial foundations of the store, and creating the content that drives people to it.

Upgrading the Shopify theme

Perky Blenders’ previous theme was limiting what we could do from both a design and performance perspective. We upgraded their Shopify theme to a modern, flexible foundation that gave us the scope to rebuild key pages properly, rather than working around the limitations of the old setup.

This wasn’t a like for like restyle. It gave Perky Blenders a faster, more maintainable store, and it set us up to focus on the pages that actually influence purchase decisions.

Improving the product pages for conversion

With the new theme in place, we turned our attention to the product display pages. These pages carry a lot of weight for a brand like Perky Blenders, customers need to quickly understand the coffee they’re looking at, whether it suits their taste, and why it’s worth subscribing to rather than buying once.

We went through a full design process in Figma, working through concepts with the Perky Blenders team via a formal approval process before any development started. That meant testing layout, imagery, and content hierarchy on the page before committing developer time to it, and gave the client clear visibility and sign-off at each stage rather than reviewing finished code.

The result was product pages built specifically around conversion: clearer product information, stronger visual hierarchy, and a layout designed to guide customers towards adding to basket or starting a subscription, rather than just displaying the product.

Optimising the Recharge subscription flow

Subscriptions are the backbone of Perky Blenders’ ecommerce model, so the Recharge flow needed the same level of attention as the product pages. We reviewed the existing subscription journey and rebuilt it with conversion in mind – reducing friction at the points where customers were most likely to drop out of the sign-up process, and making the choice between one-off purchase and subscription clearer at the point of decision.

As with the product pages, changes here went through Figma and design sign-off with Perky Blenders before development, so the whole subscription experience felt considered rather than bolted on.

Bringing the brand to life through content

Alongside the development work, we’ve continued to create the photography, video and paid social content that keeps new customers flowing into that improved funnel. We worked closely with Perky Blenders’ brand guidelines to produce bold, scroll-stopping imagery and animation for Facebook and Instagram, building out mood boards, shot lists and paid social plans before any content was shot.

We create fresh content every month to avoid audience fatigue, and continually A/B test creative and audiences across placements to find what drives the strongest results – feeding learnings back into both the content and, increasingly, into how the site itself presents products and subscriptions.

The result

By combining a rebuilt Shopify foundation, conversion-focused product and subscription pages, and content that keeps bringing new customers to the site, Perky Blenders now has an ecommerce store built to match the ambition of the brand.

Pixel Kicks understood what we were all about from our very first conversation. That was important to us as we need to partner with agencies that appreciate what we do and our approach to business.

— Jake Ashby, Head of Marketing, Perky Blenders