Social Media Marketing Manchester
Highly rated Manchester social media agency
We provide bespoke organic and paid social media campaigns to help elevate your social profile and increase engagement across various platforms. Our team of social media specialists have the experience and skills required to boost traffic, engagement and sales.
We’ve worked on many high-profile B2B and B2C campaigns, and are regarded as one of Manchester’s most creative social media agencies. We bring a unique blend of creativity and experience that can enhance your brand’s image online.
The Pixel Kicks approach
We have a talented team of social media specialists, who will work closely with you to implement a successful organic or paid marketing campaign. We’re well-equipped to boost your online visibility and drive engagement from your target audience.
Strategy
Our approach to your strategy is tailored towards your business goals. We will ensure we’re following your brand guidelines, and meet your target audience’s wants and needs. Our team of experienced social media specialists will utilise their expertise to create a thorough campaign plan, covering content themes, messaging, and targeting. Our experts’ content ideas will be developed to hit your agreed goals; whether that be increasing traffic to your website, growing your social following, or generating conversions.
Content
Whether imagery or video, our creative team has the experience to produce engaging and relevant social media content. From our photography studio, we can craft and develop content that resonates with your target audience’s needs.
Not only can we utilise our studio, but we can shoot on location to help bring your product or service to life. This enables us to showcase your product in different environments, highlighting different aspects and visual elements.
Channel & community management
Being successful on social media isn’t just about increasing followers and engagement. It’s about delivering first-class service to your customers. We will monitor your social channels daily to ensure comments or messages are responded to and your customers are satisfied.
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Driving engaging organic social campaigns
We understand the difficulties faced when growing your business organically, but this is where we can help. As a well-established Manchester social media agency, we understand the key cogs that spin the social media wheel. Our team is highly proficient in creating and running effective social media campaigns across TikTok, Instagram, Linkedin, Facebook, and X (formerly Twitter).
What truly sets us apart is our dedication to achieving success. At Pixel Kicks, we take our time researching your audience and industry trends to help boost reach and engagement. From innovative ideas to comprehensive research, we’re well-equipped to create a groundbreaking social media campaign.
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Manchester-based paid social experts
As well as planning and executing organic social media campaigns, we’re experts in paid social. Growing your business organically can be a long process, but with paid social, you can quickly generate increased visibility and engagement. Paid advertising on social media enables you to put a budget into your marketing campaigns, specifically targeting users who fit within your target audiences and delivering your content directly to their feeds. We can track the performance of your posts and fine-tune the campaign using real-time data; generating leads more swiftly.
No matter your budget, we take certain steps in ensuring we can deliver on your expectations. With in-depth knowledge of each social platform, our social media experts are highly adept at navigating and adapting to the paid social landscape.
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Our social campaign processes
We strategically plan our organic and paid social media campaigns to ensure we achieve the best results.
Research
At the beginning of every social media campaign, we will analyse your target audience to grasp what kind of content they want to see; strategically dividing their content needs into pillars. Each pillar will contain a topic that will meet one of the audience’s needs and be relevant to them. For instance, company credibility, services & processes, and value. This allows us to accommodate your audience’s desires, grab their attention, and provide them with more information about your brand. Then, we establish which social channels they use. This allows us to dig deeper into what type of content will perform well on its respective social platform.
For paid social, we will meticulously research your industry, target audience and competitors to plan a highly effective approach to the campaign. We’ll analyse which social media channels are best suited for your target audience. This includes industry trends, ad creative analysis, and audience demographics. We’d thoroughly research which ad placements would be most impactful and memorable for the content, ensuring maximum engagement and ROI. By understanding these key elements, we can develop a targeted and successful paid social media campaign tailored to your goals.
Strategy
Using the pillars created at the research stage, we produce a strategy that determines the content and messaging used in your campaign. We pride ourselves on being ahead of the competition; should new trends emerge, we will adjust the strategy to meet them.
Whether you’re completely new to paid social media advertising or have done it before, we’ll provide an initial phased plan depending on your current situation, goals and timescales. Our monthly planning dives straight into providing you with an in-depth, strategic campaign plan that has successful and achievable targets. We will focus on targeting the optimal audience, tracking metrics, optimisation, and successful placements.
Content
Our social media experts will produce high-quality content for your channels utilising our well-equipped photography studio. Using our studio, we can capture exciting photos and videos of your products, and optimise them for specific social media channels and ad placements in the post-production stage.
If you’re not seeking original creatives, the social media team has access to the latest editing software, which allows them to produce high-quality graphics using your existing assets. Whether that be imagery or video, our creative team excel in creating bold, attention-grabbing content that aligns with your business goals and captures your audience’s attention.
Our paid social campaigns are visual first; which means the team will combine their creative and in-depth social media knowledge to design scroll-stopping, engaging and strategically placed ads that convert.
Campaign set-up and tracking
Once you’ve signed off on your organic social media content, we can begin distributing your social media campaign. Throughout your ongoing campaign, we will constantly be testing, analysing, and optimising to ensure your long-term organic social media provides your desired results.
As for the paid social media side of things, we can set your campaign live after your sign-off. The social team has the technical capability to install and implement full tracking on your website, monitoring and reporting on any key user actions that can provide insight into how your campaign is working. We can analyse metrics such as conversions, engagement and impressions to monitor your campaign progress. From here, we are able to test, optimise and scale your campaign to ensure your budget is being used to its full potential.
Optimisation & Reporting
Now everything is up and running, the team will closely monitor and optimise your campaign to ensure we’re getting the most out of the creatives and budget. We will provide you with monthly bespoke reports, explaining in detail how your campaign has performed. These reports will contain full, transparent data from your campaign, outlining the progression of your KPIs, such as engagement rate, ROAS, and conversion rate.
To find out how we can help you get great results, give us a ring on: 0161 713 1700
Or email us at: [email protected]
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