Harley Street Hearing – Digital Innovation Case Study
Hearing loss is something that happens to most people in the latter stages of their lives, but it’s a problem that’s affecting more and more young people. Those who work as musicians, DJ’s, or indeed any other industry where loud noise is a problem can also develop potential hearing problems.
Harley Street Hearing are a respected team of audiologists based in Harley Street London, and have been established since 1990.
The are held in high esteem by general practioners and ENT consultants across the UK, and many celebrities, professional musician’s and DJ’s see them as their first port of call for all aspects of hearing protection. Their specialist musician side to the company, Musician’s Hearing Services, looks after clients such as Coldplay, Zane Lowe, Plan B, Pete Townshend, Alt-J and many more.
Paul Checkley, the Clinical Director is often featured in the media and has appeared on Channel 4’s Embarrassing Bodies, BBC Radio 2 and a number of tabloids and magazines, giving expert analysis on the hearing aid industry as well as individual products. Their team have won Audiologist of the Year for the last two years running.
It goes without saying that their trophy cabinet is struggling to cope.
We’ve been working closely with the Harley Street team since 2007, and enjoy a trusted relationship, being responsible for their websites, support, online marketing and email accounts.
Initially commissioned to produce a website for their main brand, we’ve since created three more sites for the company as they expanded to different locations throughout the UK. They currently have three specialist hearing clinics in London, one in Hatfield and their newest centre in Manchester. As well as this they also offer further hospital based audiology services in the capital.
In 2018, we started working on the 3rd incarnation of the Harley Street Hearing website, which launched in September 2018. This runs off a WordPress CMS and is fully mobile friendly. The design adheres strongly to their brand guidelines, and reflects their standing as the premier audiology clinic in London.
- 1st website launched in 2008 – built using a bespoke CMS
- 2nd website launched in 2013 – the first fully responsive website, built in WordPress
- 3rd website launched in 2018 – built in WordPress – the current live site
Musician’s Hearing Services
The site we built for Musician’s Hearing Services features a complementary layout with a different colour scheme and branding, and both sites link between each other seamlessly. Again fully responsive, our brief was to create a website that appeals to a younger audience, emphasising the many celebrity endorsements.
We are currently in the process of relaunching this site with a fresh design.
Harley Street Hearing
Since creating the first version of the Harley Street website, we helped their team to establish a consistent SEO campaign, with a long term aim of getting Page 1 rankings, and then eventually climbing as high as possible.
Since 2013 onwards, they have ranked in the top 3 for the following keywords, and currently fluctuate between 1st and 3nd.
- hearing london
- audiology london
This has brought continued enquiries and firmly established the company’s online visibility.
North West Hearing
In Spring 2015 we were commissioned to launch a new website for their Manchester branch, North West Hearing, along with helping on another SEO campaign to improve the amount of enquiries they receive. Traditionally being a London focused company, the new Manchester branch marks an important step in their growth.
Starting any online marketing work completely from scratch with a brand new domain name is tougher than working with an existing web address which may have long-standing domain strength, but this is never a problem for us.
Without revealing all of our secrets, some of the work involved includes reputation management, competitor backlink analysis, local listings, guest blogging, and a variety of other essential tasks. We like to plan out a client’s entire campaign in the beginning and have everything in the open. Having your customer know exactly what is happening from one month to the next is something we value highly.
The campaign established North West Hearing as a key player in Manchester, achieving top 2 rankings for :
- hearing aids manchester
- invisible hearing aids manchester
- lyric hearing aid manchester
Find out more about our SEO services.
Since working with the team we have witnessed their email accounts grow from around half a dozen to between 20-30 as currently stands. Initially using Zoho, after a consultation we helped them move to Google’s GSuite, which they have been using ever since.
As we work with clients and witness their growth, we always recommend a strong email platform. With smaller companies it can be acceptable to use cheaper solutions for a certain amount of time, but knowing your messages are being sent and received all of the time is of the upmost importance.
Hosting & Support
We continue to provide the team at Harley Street with hosting & support for all their websites on a monthly basis, and are always at hand to answer any questions they might have.