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Christy – SEO Case Study



12-month SEO campaign focusing on improved technicals, core ecommerce content, gradual link building and a blog strategy.

The brief

With a history that stretches back over 150 years, Christy is one of the UK’s leading retailers of luxury bathroom and bedroom products.

Christy’s brief was twofold. First of all, the selected agency was to identify the reason for drops in organic keyword rankings and subsequent traffic. Once identified, the selected agency was to formalise a strategy to reverse the trend, driving relevant traffic and an increase in organic revenue through their eCommerce platform.



Increase in organic ranking keywords



Est. daily traffic increase



Increase in 'top three' keywords

The approach

We ran initial analysis and auditing on the eCommerce platform, identifying a number of technical issues that needed to be addressed. These issues spanned across Google Core Web Vitals, load speed, indexation and usability.

Following on from that was the application of our tried and tested SEO strategy, focusing on the steady growth of the domain’s backlink profile, coupled with a content strategy, link building and monthly health checks.

The results

In November 2021 the domain showed 3,684 total organic ranking keywords. In November 2022 that figure had risen to 6,596, giving a highly positive increase in overall visibility and ranking ability of the website.

We generated #1 rankings for competitive keywords such as luxury duvet sets, quality towels, quality bed linen, luxury towels, bathrobes and more.

Due to a tracking and attribution issue outside of our scope of work, reporting on traffic gains proved to be challenging. However, Semrush indicated that the estimated daily traffic from the keywords in the tracked keyword list rose from 27.38 to 496.51 over the course of the 12-month campaign.

SEO services

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Give us a ring on: 0161 713 1700

    To find out how we can help you get great results, give us a ring on: 0161 713 1700

    Or email us at: [email protected]