Email Marketing
Enhance your Email Marketing
How many times have you heard that email marketing is dead? In fact, email marketing is one of the most effective channels for driving conversions, with a 2.8% conversion rate for B2C brands and a 2.4% conversion rate for B2Bs (Hubspot, 2023). Our driven email marketing services in the heart of Manchester can help you convert leads effectively.
We are an email marketing agency based in Manchester that builds strong customer relationships and leverages your email marketing database. We strategically apply the 25% Persuading and 75% Nurturing rule.
Email Marketing Consultation
We will ensure your email marketing campaigns are optimised for sending by using the latest email marketing tools and software. Our email marketing consultation will dive deep into your chosen CRM and create a sales funnel for cost-effective lead generation.
Email Campaign Management
Whether you’re looking to create a new campaign from scratch or develop an existing campaign’s performance, we can help manage your lists, segmentation and automation. We will retarget your leads through either new or existing email marketing templates to proactively manage your email marketing campaigns. It can be time-consuming but our tools and expertise can help you generate high-quality leads.
87
%
Email Engagement
3
%
Average Email Clickthrough Rate
9
%
Average email Click Rate
Email Marketing Tools & Integration
We have vast knowledge of different email marketing tools and software. We specifically use Zoho, Salesforce, Mailchimp, Active Campaign and more, to enhance databases, segment lists and build automation for powerful email marketing campaigns.
We ensure that your team can edit our bespoke email marketing templates through either the HTML code or block builders, and have the skills to build lasting relationships with your customers through email marketing.
Email Marketing Tools and Software
Email Template Design
Our experienced design team will build bespoke HTML email marketing templates that are responsive across devices. We use powerful tools such as Figma and Stripo so your email marketing templates comply with the latest authentication standards, and pop out from the mundane emails sitting in most people’s inboxes.
Our format is proven to drive results and lower critical metrics such as unsubscribe rates and bounce rates. We have a conversion-centred approach that will focus on delivering information in either a persuasive or nurturing manner, to get the most out of your database. Strategically placed images and CTA’s will guarantee a higher percentage of click-through.
Our atomic design will stick to the principles of screen-based design and will adapt rapidly across devices. This will create compelling storytelling and a consistent flow for your brand guidelines.
41% of email views — and 75% of Gmail users’ email views — come from mobile devices (MailButler, 2023). (Source: https://www.hubspot.com/marketing-statistics)
Email Marketing Stratgies
Segmentation
We will segment your database by attributes to make sure your email marketing campaigns are optimised. We segment by age, location, types of buyers and stage of sales funnel. We target segmented lists with engaging content, at the right time to optimise conversions. Segmented emails drive 30% more opens and 50% more click-throughs than unsegmented ones (HubSpot State of Marketing Report, 2023).
Copywriting
A crucial part of your email marketing campaigns is how you word your message. Whether you are trying to create compelling sales messages or harvest leads from every stage of the sales funnel, we can help you persuade and nurture your leads using your brand voice.
Automation
Acquire leads in your sleep and retarget them without lifting a finger. Automation can create our customer journeys and send your email templates at the correct time. We focus on your needs and build a bespoke email marketing automation journey for your segmented customers.
List Building
Strategising how best to collect new leads is a priority and we ensure you build your customer base year on year. Our 360 service will optimise your website, social media and emails to build your list without breaching GDPR.
Email Marketing Training
We run workshops that can help you gain confidence in every aspect of email marketing, our sessions will meet your desired requirements and be tailor-made to improve your campaigns.
Best Practises
We ensure your emails are flawless in design and deliverability, so your campaigns are well optimised for conversions. A responsive email will enhance your user’s experience and build lasting relationships.
Face to Face Support
We offer first-hand support and guidance so you feel confident with your email marketing campaigns. You can ask us questions, work with us and build your email marketing campaigns with our expertise.
"The results have been great and are better than I expected, as it has been challenging developing the sites and agreeing the right strategy, working with Pixel Kicks has made this so much easier.
I would not hesitate to recommend them for any projects, as they clearly know their stuff, and have been exceptionally helpful along the journey."
Glenn Broomfield, Alison Handling
Frequently Asked Questions
How do you get email lists for marketing?
Creating a high-quality email list will enable you to build marketing campaigns that generate quality leads. We help analyse your current email list and what avenues you currently use, this offers you a personal service that is bespoke to your email marketing needs. In general, we recommend the following:
- Sign-up forms on your website
- Leverage Social media
- Host networking events or online webinars
- Collaborate with another business
- Run giveaways
- Use paid advertisement
Book a call with our email marketing experts.
Is email marketing still effective?
Email Marketing is still widely considered the best digital marketing channel a business can utilise. There are 4 billion daily users with it projected to climb to 4.6 billion in 2025, this audience has an average click rate of 7% – 9% which is high. We recommend email marketing as a service to help communicate directly with your customers about offers, and company updates and utilise the database you have for high-quality leads.
When is the best time to send a marketing email?
A study by Hubspot found that the best time to send a digital marketing email was from 9 am – 12 noon as this resulted in the highest average click.
How can email marketing improve your inbound strategy?
Email marketing is a powerful tool for your inbound marketing approach, as it will allow you to nurture leads, establish connections and keep customers interested in your brand. Targeting customers through your inbound marketing funnel can help you connect with your customers with engaging emails that encourage them to enquire. Our email marketing approach can improve your inbound strategy, as we utilise tools, software and planning to keep track of leads.
What is a good click rate for email marketing?
The average email marketing click rate is between 1.5% and 3.01%. Hubspot has run an industry benchmark from the top vendors, you can compare how close you are by looking at the average email open rates too.
Why is segmentation important in email marketing?
Segmentation is vitally important! We strongly encourage you to refrain from mass emailing your database as this will result in users unsubscribing. Segmentation drives 30% more opens and 50% more clicks through, this alone puts segmentation as a top priority in email marketing processes.
How do I improve the click rate of my marketing emails?
Punching, eye-popping designs! But seriously, a mobile-friendly design can make or break your email marketing campaign. 35% of email marketers use mobile-first designs and it helped increase mobile clicks by 15% according to Hubspot.
The biggest blocker can be design but our team will build and design a fluid mobile responsive email that will enhance your click rate.
What are the best email marketing platforms?
We are well versed with many email marketing tools and will be able to analyse your CRM system for the best ways to target your audience.
The tools that we use are Active Campaign for email marketing management. Figma and Stripo for email design, in combination your email marketing campaigns will be eye-catching and optimised through the latest email marketing tools.
What is the difference between a hard and soft email bounce?
- A hard bounce occurs when the email is permanently undeliverable.
- A soft bounce occurs when an email is temporarily undeliverable.
There can be several factors for both and we would recommend cleaning and removing hard bounces from your list to avoid damaging your sender’s reputation.
To find out how we can help you get great results, give us a ring on: 0161 713 1700
Or email us at: [email protected]
