Co-founded by the Class of 92 and Lancaster University, UA92 is a higher education institution in Manchester. UA92 believe in delivering education that's so much more than a qualification. It's preparation for life.
Their previous website was outdated and not fit for purpose to engage with UA92's audience. As such, UA92 approached us looking for a highly responsive, UX inspired website that catered for all of their content requirements, whilst allowing for a much more seamless user journey.
The project goals were to drive prospective students to the website and encourage them to sign-up, improve the functionality of the site, and help to raise brand awareness.
Our proposal included the following, carefully planned out and executed during the campaign:
- A stand-out design built carefully around the UA92 brand & messaging, with careful attention to details
- A clear sitemap and conversion rate optimised (CRO) user journey
- Built in WordPress from the ground-up and extremely simple to maintain
- Fully mobile responsive with fast page loading speeds
- Built to WCAG 2.1 guidelines (Level AA)
- Website structured and built SEO friendly.
- GDPR compliance and cookie consent
Stacey Anderson, Head of Marketing & Engagement at UA92, said:
It has been great to work with the talented team at Pixel Kicks. In a few short months they have been able to deliver a website that places the customer journey at the heart of the site’s experience whilst not compromising on our bold and distinctive brand presence and deliberately different approach to higher education.
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